December Market Report
You’ve enjoyed your home, but you’ve decided it’s time to move. You’re not alone. Nearly every homeowner reaches the point where their current home no long suffices. You want more space and extra amenities to live the lifestyle that you desire. Now that you’ve made your decision, you know you need to proceed strategically, but who will you find to help?
Without the proper guidance from a real estate expert that knows your local market and how to competitively price and market your home to the most qualified buyers, you can sell for less than you deserve. If you are thinking about selling so you can finally move into your dream home, you know that the stakes are high. This is a major life event. And two back-to-back transactions. As you prepare for this transition, here are a few key things to know about the Carmel Valley real estate market right now:
Inventory Is Down and Demand Is Up.
The Carmel Valley area inherently has a limited number of properties and consistently high demand, which makes it a perpetual boost for sale prices. In December 2021, fewer homes were listed than in years past—continuing to push sale prices even higher. Sale-to-list percentage climbed to 104.9% for the year, a record by almost 6 percentage points! To maximize the opportunity in this market, it’s key to work with a real estate expert who understands pricing so you can sell for the highest possible return.
We Continue to See Homes Sell With Multiple Offers.
Correctly priced, well-marketed homes are selling at or above list price in only a few days on market. Median sale price has climbed even higher to $2,251,000 in December, a record-breaking number that is up 33.6%! Median days on market remained exceptionally low as well, at 19 in December, compared to 32 in December 2020. These stats really add up when you are selling your largest financial asset. Homeowners that are interested in selling should work with a real estate professional who understands how to uniquely position their home in the Carmel Valley real estate market.
Buyers Are Searching Now, and Competition Will Only Increase Come Spring.
I worked through the holidays with my buyers due to the extreme demand, and the market is not showing any signs of slowing. This is actually a great time to list your home—buyers are serious and ready to make an offer. And with my strategic listing preparation and marketing plan, my clients get the highest possible price in the fewest days on market.
As a homeowner, what does this mean for you?
If you’re thinking about selling in the next 12 months, now is the time to start preparing for market.
You’ve worked hard for what you’ve earned, and you’re right to want the best experience. When you work with me, I make it my duty to not only get you the highest possible price in the fewest days on market, but to make sure you feel comfortable and prepared throughout the entire process.
If you want a seamless experience from start to finish, you’re in the right place. From our first phone call to the final closing table, every step is laser-focused on getting you the results you deserve. As a Realtor®, wife, and proud mom to my daughter and bonus mom to 2 girls in our local school districts, I know what it’s like to juggle it all.
That’s exactly why it’s so important to get it right the first time. And that’s exactly why my clients work with me.
If you are thinking about selling your home in the next 12 months, call me today for your Strategic Marketing Consultation → 619-922-7860.
We will cover your goals, how I work with clients, and if it’s the right fit, next steps from there.
Call Today → 619-922-7860
Resah Marquand, The Marquand Realty Group
License # 01720018
Compass
resah.marquand@compass.com
619-922-7860
Carmel Valley, San Diego Market Highlights
| Single-Family Home Stats | December 2020 vs. 2021 | Analysis |
| Median Sale Price | 🡹 Up 33.6% | The median sale price in Carmel Valley has set a new record high, now at $2,251,000, up a whopping 33.6% since December 2020. When you price correctly from day one, you can maximize offers and ultimately sell for the highest possible price as quickly as possible. |
| Median Days on Market | 🡻 Down 40.6% | Median days on market are exceptionally low, at 19 in December. Current high demand and low supply play a major role, especially when compared to December 2020’s statistic at 32. With smart pricing and marketing, you can sell faster than you first imagined. |
| Sale-to-List Price Ratio | 🡹 Up 7.3% | Correctly priced, strategically marketed homes sell at or above list price, and sellers focused on ROI often seek my advice on how to invest in strategic updates before listing their home for sale. This year’s ratio is at a record-setting 106.8%. |
| Price per Square Foot | 🡹 Up 22% | As San Diego continues to develop and attract top talent from around the world, space comes at a higher and higher premium, now at $636/sq. ft. for the year. To truly maximize your home sale, it’s extremely important to have a proven strategy and expert guidance from the beginning. |
Looking Ahead
- HOME VALUES CONTINUE TO RISE
Home values in the Carmel Valley area have steadily increased. Thanks to our unique combination of top schools, top companies, great parks, and proximity to beaches, demand for homes in the Pacific Highlands Ranch area is consistently strong. Home values, especially in areas of high demand like ours, will always remain on the higher side. To capitalize on the equity you’ve built, you need strategic marketing and positioning.
- INVENTORY REMAINS LOW
There is only so much property available in Carmel Valley in the first place, and while there were some new homes that came to market in 2020, it wasn’t enough to keep up with the buyer demand. A low number of homes on the market combined with a strong pool of buyers means healthy competition. Homes that are priced correctly and marketed strategically often sell quickly, and with multiple offers.
- CONTINUED GROWTH IN CARMEL VALLEY
America’s Finest City has grown almost exponentially in the last 50 years. This is no surprise. The weather, people, and culture create an enhanced quality of life. As Carmel Valley develops further, property values will only increase. In summary:
- com ranks Carmel Valley as #4 in the Best Neighborhoods to raise a family in San Diego. Residents who were polled said that Carmel Valley has a good sense of community and that new residents get to know the neighbors quickly.
- The public schools in Carmel Valley receive high ratings. Niche.com gave the following schools an A+: Canyon Crest Academy, Torrey Pines High School, San Dieguito High Academy, Pacific Trails Middle School, Carmel Valley Middle School.
- Carmel Valley is surrounded by urban centers, and therefore has plenty of jobs.
- Pacific Highlands Ranch has over 1,300 acres, with parks, short drives to luxury shopping centers of all kinds, as well as quick access to top schools.
- WHAT TO EXPECT WHEN SELLING YOUR HOME
You deserve a steady, positive and supportive experience from day one. Not someone who will just toss some pictures online and maybe shoot you a text message or two.
You need a step-by-step marketing strategy, expert guidance, and powerful negotiation on your side. Because anything less with a transaction of this magnitude makes absolutely no sense.
When your needs and goals come first, it shows. You deserve to be able to rest easy knowing you are well represented at every turn, from the first phone call to the final closing table, and beyond.
